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Deposit Marketshare

SIMMONS FIRST NATIONAL CORPORATION (NASDAQ - SFNC)

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Deposit Market Share for Selected Markets
Pending Ownership, including Bank, Savings Bank, Thrift Branches
Ownership as of 11/20/2009, Branches and Deposits as of 6/30/2009

STATE: Arkansas
2009 Rank	2008 Rank	Institution (Headquarters)	Type	2009 Number of Branches	2009 Total Deposits in Market ($M)	2009 Total Market Share (%)	2008 Total Deposits in Market ($M)	2008 Total Market Share (%)
1	1	Arvest Bank Group Inc. (AR)	Bank	114	4,663.7	9.63	4,546.7	9.67
2	2	Regions Financial Corp. (AL)	Bank	110	4,575.1	9.45	4,194.1	8.92
3	3	Bank of America Corp. (NC)	Bank	46	2,934.9	6.06	2,642.3	5.62
4	4	Simmons First National Corp. (AR)	Bank	83	2,353.4	4.86	2,396.8	5.10
5	5	First Security Bancorp (AR)	Bank	67	2,292.6	4.73	2,150.6	4.57
6	6	Bank of the Ozarks Inc. (AR)	Bank	67	1,882.9	3.89	2,056.1	4.37
7	7	Liberty Bancshares Inc (AR)	Bank	45	1,866.1	3.85	1,884.7	4.01
8	8	BancorpSouth Inc. (MS)	Bank	61	1,743.7	3.60	1,794.7	3.82
9	9	Home BancShares Inc. (AR)	Bank	50	1,663.9	3.44	1,653.3	3.51
10	10	Rogers Bancshares Inc. (AR)	Bank	51	1,276.8	2.64	1,304.0	2.77
		Total for institutions in market		1,509	48,428.3		47,036.4

MSA: Pine Bluff, AR
2009 Rank	2008 Rank	Institution (Headquarters)	Type	2009 Number of Branches	2009 Total Deposits in Market ($M)	2009 Total Market Share (%)	2008 Total Deposits in Market ($M)	2008 Total Market Share (%)
1	1	Simmons First National Corp. (AR)	Bank	11	590.2	53.50	586.5	52.52
2	2	Jefferson Bancshares Inc. (AR)	Bank	8	293.8	26.63	305.6	27.36
3	3	Bank of America Corp. (NC)	Bank	2	83.8	7.60	78.2	7.00
4	4	Star City Bancshares Inc. (AR)	Bank	4	70.5	6.39	76.6	6.86
5	5	Bank of Rison (AR)	Bank	1	23.5	2.13	24.1	2.16
6	6	FBT Bancshares Inc. (AR)	Bank	3	19.8	1.80	20.5	1.84
7	7	Home BancShares Inc. (AR)	Bank	1	10.7	0.97	14.8	1.33
8	8	Ozark Heritage Bank NA (AR)	Bank	1	7.2	0.65	9.6	0.86
9	9	First Union Financial Corp. (AR)	Bank	1	3.6	0.33	0.8	0.07
		Total for institutions in market		32	1,103.1		1,116.8

MSA: Fayetteville-Springdale-Rogers, AR-MO
2009 Rank	2008 Rank	Institution (Headquarters)	Type	2009 Number of Branches	2009 Total Deposits in Market ($M)	2009 Total Market Share (%)	2008 Total Deposits in Market ($M)	2008 Total Market Share (%)
1	1	Arvest Bank Group Inc. (AR)	Bank	54	3,024.7	40.91	3,030.2	41.92
2	3	Community First Bcshs Inc. (AR)	Bank	7	479.1	6.48	418.4	5.79
3	2	First Security Bancorp (AR)	Bank	16	472.9	6.40	489.7	6.77
4	4	Bankshares of Fayetteville Inc (AR)	Bank	9	349.8	4.73	336.8	4.66
5	5	Bank of America Corp. (NC)	Bank	9	328.7	4.45	290.1	4.01
6	21	BOK Financial Corp. (OK)	Bank	2	254.8	3.45	85.9	1.19
7	6	Simmons First National Corp. (AR)	Bank	10	231.8	3.13	254.3	3.52
8	8	Legacy National Bk (AR)	Bank	4	173.7	2.35	194.3	2.69
9	9	Liberty Bancshares Inc (AR)	Bank	10	168.0	2.27	185.2	2.56
10	18	Regions Financial Corp. (AL)	Bank	7	162.1	2.19	102.5	1.42
		Total for institutions in market		222	7,393.5		7,227.9

MSA: Jonesboro, AR
2009 Rank	2008 Rank	Institution (Headquarters)	Type	2009 Number of Branches	2009 Total Deposits in Market ($M)	2009 Total Market Share (%)	2008 Total Deposits in Market ($M)	2008 Total Market Share (%)
1	1	Liberty Bancshares Inc (AR)	Bank	9	776.3	33.30	762.6	34.49
2	2	Simmons First National Corp. (AR)	Bank	5	247.3	10.61	237.2	10.73
3	3	Regions Financial Corp. (AL)	Bank	8	236.6	10.15	222.2	10.05
4	4	IBERIABANK Corp. (LA)	Bank	6	177.5	7.62	203.6	9.21
5	5	First National Security Co. (AR)	Bank	6	155.2	6.66	158.2	7.16
6	6	BancorpSouth Inc. (MS)	Bank	4	100.7	4.32	133.8	6.05
7	8	Southern Bancorp Inc. (AR)	Bank	1	81.8	3.51	73.1	3.31
8	7	First Paragould Bankshares (AR)	Bank	3	80.1	3.44	75.9	3.43
9	14	First Security Bancorp (AR)	Bank	2	76.7	3.29	34.2	1.55
10	11	Security State Bancshares Inc. (MO)	Bank	2	69.7	2.99	50.9	2.30
		Total for institutions in market		65	2,330.9		2,210.7

MSA: Fort Smith, AR-OK
2009 Rank	2008 Rank	Institution (Headquarters)	Type	2009 Number of Branches	2009 Total Deposits in Market ($M)	2009 Total Market Share (%)	2008 Total Deposits in Market ($M)	2008 Total Market Share (%)
1	1	First Bank Corp (AR)	Bank	22	1,069.7	26.09	1,043.6	25.85
2	3	Arvest Bank Group Inc. (AR)	Bank	17	471.9	11.51	456.1	11.30
3	2	BancorpSouth Inc. (MS)	Bank	10	463.8	11.31	484.0	11.99
4	4	Bank of the Ozarks Inc. (AR)	Bank	10	293.6	7.16	316.7	7.85
5	5	Regions Financial Corp. (AL)	Bank	5	275.7	6.72	251.2	6.22
6	6	Simmons First National Corp. (AR)	Bank	8	203.3	4.96	218.9	5.42
7	10	Benefit Financial Group Inc (AR)	Thrift	5	160.2	3.91	138.1	3.42
8	8	First Muskogee Financial Corp. (OK)	Bank	4	153.6	3.75	153.3	3.80
9	7	Wilkinson Banking Corporation (AR)	Bank	10	152.1	3.71	156.8	3.88
10	9	Central Bkshrs of Poteau Inc. (OK)	Bank	5	149.4	3.64	149.8	3.71
		Total for institutions in market		132	4,100.6		4,036.9

MSA: Little Rock-North Little Rock-Conway, AR
2009 Rank	2008 Rank	Institution (Headquarters)	Type	2009 Number of Branches	2009 Total Deposits in Market ($M)	2009 Total Market Share (%)	2008 Total Deposits in Market ($M)	2008 Total Market Share (%)
1	1	Bank of America Corp. (NC)	Bank	18	2,107.2	16.59	1,869.5	15.50
2	2	Regions Financial Corp. (AL)	Bank	33	1,975.4	15.55	1,799.0	14.92
3	3	Home BancShares Inc. (AR)	Bank	38	1,417.2	11.16	1,388.9	11.52
4	5	Rogers Bancshares Inc. (AR)	Bank	38	1,175.9	9.26	1,218.8	10.11
5	4	Bank of the Ozarks Inc. (AR)	Bank	27	1,113.1	8.76	1,242.8	10.30
6	6	First Security Bancorp (AR)	Bank	25	754.7	5.94	682.5	5.66
7	7	Arvest Bank Group Inc. (AR)	Bank	23	702.4	5.53	618.2	5.13
8	8	U.S. Bancorp (MN)	Bank	22	442.7	3.49	443.9	3.68
9	9	IBERIABANK Corp. (LA)	Bank	11	400.3	3.15	438.1	3.63
10	10	OneFinancial Corporation (AR)	Bank	10	333.1	2.62	298.7	2.48
12	12	Simmons First National Corp. (AR)	Bank	13	179.4	1.41	176.6	1.46
		Total for institutions in market		344	12,702.5		12,060.9


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